For a company to have a soul that liberates the best from its people and drives meaningful customer experiences it is essential that leaders understand the systemic connections between culture, EX, and the key contextual drivers of business growth in the 4th Industrial Revolution.
Typically in the technology led environment we are currently in – business growth will come from innovation and not volume. In order for the full potential of Corporate Soul to be liberated the relationship between ‘Shared Purpose’ which drives meaning for employees and customers, ‘Technology’ which is the driving force that underpins the forces of change, and ‘Innovation’ which is the business impact we want to create to drive growth – needs to be orchestrated, so that leaders get the best from the areas of interface and they don’t remain strategic silos.
For a company to have a soul that liberates the best from its people and drives meaningful customer experiences it is essential that leaders understand the systemic connections between culture, EX, and the key contextual drivers of business growth in the 4th Industrial Revolution.
Typically in the technology led environment we are currently in – business growth will come from innovation and not volume. In order for the full potential of Corporate Soul to be liberated the relationship between ‘Shared Purpose’ which drives meaning for employees and customers, ‘Technology’ which is the driving force that underpins the forces of change, and ‘Innovation’ which is the business impact we want top create to drive growth – needs to be orchestrated, so that leaders get the best from the areas of interface and they don’t remain strategic silos.
Where Technology and Shared Purpose overlap we have ‘TSR’ or Technological Social Responsibility because great leaders understand that technology should be at the heart of a company’s strategy, including the impact it has on all stakeholders – including employees, customers and wider society.
Where Technology and Innovation overlap we find the enabling world of technology liberating change and transformation to help us achieve new ways of doing things and stop old ways, with impactful strategies, business models and experiences that bring benefits to all stakeholders.
Finally, where Shared Purpose and Innovation overlap we can create meaningful opportunities for solving the challenges faced by the planet. If leaders with a taste for operating on the balcony as well as the dancefloor orchestrate effective strategies in these areas of overlap, then a truly flourishing and ‘connected’ Corporate Soul is the ‘end result’ that we all strive for.
So what does this tell us – well, it tells us that Corporate Soul is the product of a finely balanced eco-system that does not only encompass shared understanding, shared purpose and shared behavior creating that sense of belonging - but also considers the interconnectivity between that world and the context of the 4th Industrial Revolution.
Without an effective aligned strategy taking ‘context into account’, companies with the best cultures and employee experience in the world will still fall victim to challenges of this VUCA world - by truly taking a holistic approach - leaders with foresight will be overtaking the competition, liberating growth and creating new sources of value for society.
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